Red Ribbon Week started the kidnapping , torture and brutal murder of (DEA) Agent Enrique ” Kiki” Camarena in 1985. Agent Camarena had been working undercover in Guadalajara, Mexico for over four years. The DEA’s investigation revealed that Agent Camarena had been tortured extensively before he was murdered. Evidence collected revealed that both Agent Camarena and Captain Zavala- Avelar were initially buried in one and then moved to the ranch where they were found. The dramatic events that followed Agent Camarena’s disappearance were chronicled in national media here at home.